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Native DCO

I have had multiple clients asking about native DCO. Clients are devoting more budgets to native especially with more traffic on mobile devices. We need to expand on the being able to traffic native formats beyond a 1x1 to provide deeper reporting, and native DCO to have a true omni-channel solution.

  • Heidi Aguilar
  • Jun 6 2018
Company Sizmek
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    Moran Zeev commented
    June 14, 2018 09:11

    We currently offer a native solution (Using a dedicated WS + ad type), we can discuss this.

    this is not yet open to everyone since it's still an MVP and therefore the attachment process etc. still needs work.

    in any case - Finishing the native DCO (attachment processes, placement types etc.) is planned for Q3,

    Regarding the reporting, since after all - it's a DCO ad, you'll get all the reporting of a DCO ad will have.

    Can you explain what you mean with the 1x1?

  • Heidi Aguilar commented
    June 14, 2018 14:19

    I'd love to hear more about this! Would it be best to set up time to take the team through this offering. I think it's ok if it's not going to be complete until Q3, the team will be happy to know it is on the short term roadmap. Is there any existing documentation I can review or should I find time on your calendar?

  • Heidi Aguilar commented
    June 14, 2018 14:21

    Also by 1x1, I just meant clients have to rely on site serving native direct and can only track using 1x1s. I have had clients enquire if we are able to provide deeper metrics than just impressions & clicks for native ads. For example, if the native ad features video, they want to understand completions/quartiles.